Any kind of marketing that uses electronic devices and that marketing experts can use to send promotional messages and measure how well they work along the customer journey. In practice, digital marketing usually refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can come in many different forms, like online videos, display ads, paid social ads, and posts on social media sites.
People often compare digital marketing to “traditional marketing” methods like ads in magazines, billboards, and direct mail. Strangely, traditional marketing and TV are often grouped together. Did you know that more than 75% of Indians go online every single day? Not only that, but 43% go online more than once a day, and 26% are online “almost constantly.”
These numbers are even higher for people who use the internet on their phones. 89% of Indians go online at least once a day, and 31% go online nearly all the time. As a marketer, it’s important to use the digital world to your advantage by advertising online, building a brand, giving customers a great experience that brings in more potential customers, and more.
A digital marketing strategy lets you use different digital channels, like social media, pay-per-click, search engine optimization, and email marketing, to connect with your current customers and people who are interested in your products or services. So, you can build a brand, give customers a great experience, attract new customers, and do more.
What is digital marketing?
Digital marketing, which is also called “online marketing,” is the promotion of brands through the internet and other forms of digital communication to reach potential customers. This includes not only email, social media, and web-based advertising, but also text and multimedia messages.
Essentially, digital marketing is a term for any marketing campaign that uses digital communication.
Inbound marketing versus digital marketing
People often mix up digital marketing and inbound marketing, and for good reason. Digital marketing and inbound marketing use many of the same tools, such as emails and online content. Both exist to get the attention of prospects and turn them into customers during the buyer’s journey. But the two ways look at the link between the tool and the goal in different ways.
Digital marketing looks at how each tool or digital channel can turn prospects into customers. The digital marketing strategy for a brand could use more than one platform or just one platform. For example, a company may focus on making content for social media platforms and email marketing campaigns while ignoring other digital marketing channels.
Inbound marketing, on the other hand, is a more complete idea. First, it looks at the goal. Then, it looks at the tools that are available to see which ones will effectively reach the target customers. Finally, it looks at where in the sales funnel that should happen. For example, say you want to get more people to visit your website so you can get more prospects and leads.
You can build your content marketing strategy around search engine optimization, which will lead to better optimised content like blogs, landing pages, and more. As a marketing professional, the most important thing to remember about digital marketing and inbound marketing is that you don’t have to pick one or the other. They actually work best together. Inbound marketing gives structure and purpose to digital marketing efforts, making sure that each digital marketing channel works toward a goal.
Why is it important to use digital marketing?
Your business can do well with any kind of marketing. But because digital channels are so easy to use, digital marketing is becoming more and more important. In fact, there were 5 billion people who used the internet around the world in April 2022.
From social media to text messages, there are many ways to reach your target audience using digital marketing strategies. Digital marketing also has low start-up costs, which makes it a good way for small businesses to market themselves.
